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Mobile Has Become the "Dominant Digital Advertising Platform," GroupM's Rob Norman

Date: Tue, 24. June 2014 23:10:29
From being a niche advertising sector not too long ago, mobile advertising has fast become the dominant digital advertising platform, says Rob Norman , Chief Digital Officer of GroupM Worldwide in this interview with Beet.TV The rapid transformation has been propelled by Facebook and Twitter, he explains.

Read. His. Book.

Date: Thu, 23. January 2014 03:06:54
You have no excuse, because "Damn Good Advice" is small, it's full of great advice, and it's written by an ad God - George Lois. At under $10, it's also one of the most affordable pieces of inspiration you'll ever own. Enough said.Read. His. Book. originally appeared on About.com Advertising on Wednesday, December 18th, 2013 at 17:12:14.Permalink | Comment | Email this

Amy's Baking Company Has Something You Don't

Date: Fri, 28. June 2013 04:23:24
What, exactly? A bad attitude? A bizarre owner? A horrible reputation? Well, it has all those fine qualities and more, but it also has something killer. It has buzz. The web is all about Amy's Baking Company right now. If they were a big name brand like Toyota or Apple, that would be bad. Really bad. But they're not. They're unknown. Or at least, they were. Now, they're a household name. And that is something they can build on. They have the makings of a success. Read more about this phenomenon right here. Amy's Baking Company Has Something You Don't originally appeared on About.com Advertising on Wednesday, May 22nd, 2013 at 22:28:37.Permalink | Comment | Email this

'Tis The Season To Read Past Seasonal Articles

Date: Fri, 11. January 2013 03:27:36
<p><img class="alignnone" src="http://0.tqn.com/h/advertising/1/H/x/I/86438549.jpeg" alt="Santa drink drive" /></p> <p>I pump out a lot of new material here at About.com's advertising channel, and it's easy to let a lot of it slip through the cracks. Well, if you're looking to play catch up on something relevant, there are a nice collection of <a href="http://clk.about.com/?zi=1/1hc&zu=http://advertising.about.com/od/insidetheindustry/a/Tis-The-Season.htm">holiday-rated articles right here</a>. Some are recent, others go back to April Fool's Day. <a href="http://clk.about.com/?zi=1/1hc&zu=http://advertising.about.com/od/insidetheindustry/a/Tis-The-Season.htm">Enjoy</a>, and have a great weekend.</p><p style="background:#f5f3ef;border:1px solid #d5d0bf;clear:both;padding:.5em;"><a href="http://clk.about.com/?zi=1/1hc&zu=http://advertising.about.com/b/2012/11/30/tis-the-season-to-read-past-seasonal-articles.htm">'Tis The Season To Read Past Seasonal Articles</a> originally appeared on <a href="http://clk.about.com/?zi=1/1hc&zu=http://advertising.about.com/">About.com Advertising</a> on Friday, November 30th, 2012 at 18:29:16.</p><p><a href="http://clk.about.com/?zi=1/1hc&zu=http://advertising.about.com/b/2012/11/30/tis-the-season-to-read-past-seasonal-articles.htm">Permalink</a> | <a href="http://clk.about.com/?zi=1/1hc&zu=http://advertising.about.com/b/2012/11/30/tis-the-season-to-read-past-seasonal-articles.htm#gB3">Comment</a> | <a href="http://advertising.about.com/gi/pages/shareurl.htm?PG=http://advertising.about.com/b/2012/11/30/tis-the-season-to-read-past-seasonal-articles.htm&zItl='Tis The Season To Read Past Seasonal Articles">Email this</a></p>

Mobiles to drive faster global advertising growth: Publicis unit

Date: Sun, 8. December 2013 19:04:38
Growth in global advertising spending will accelerate to 5.8 percent a year by 2015, driven by demand for marketing via mobile devices and a broad-based economic recovery, a market research group forecast on Monday. ZenithOptimedia said spending on advertising was expected to rise by 3.6 percent this year, an upward revision from its September forecast of 3.5 percent. Advertising spending will then increase by 5.3 percent in 2014 and by 5.8 percent in 2015 and 2016, said Zenith, the forecasting unit of Publicis Groupe, the world's third-biggest advertising company by sales. Zenith compiled its Advertising Expenditure Forecasts by aggregating data from leading media owners and advertising agencies in 80 countries.

Want a big data job? First decide whether to follow a tech or management career path

Date: Fri, 11. November 2016 18:33:50
Today's information-driven economy is leading to an influx of new big data jobs. Discover which job might be the best fit for your aptitudes and interests.

Creative Director? Or Creative Dictator?

Date: Tue, 23. July 2013 04:22:52
What do you do if the CD in your agency is consistently pushing only his or her own ideas? What outlet do you have if your creative leader is having trouble seeing great ideas that didn't come from their own sketch pad? It's not an easy dilemma, but we discuss the exit strategies here. Creative Director? Or Creative Dictator? originally appeared on About.com Advertising on Wednesday, June 12th, 2013 at 11:33:29.Permalink | Comment | Email this

More Advice On Spotting Fakers At Work.

Date: Fri, 29. November 2013 03:06:31
The second part of my two-part special on workplace fakers is now love. It gives you five more people you need to look out for. Watch your backs people.More Advice On Spotting Fakers At Work. originally appeared on About.com Advertising on Monday, October 28th, 2013 at 12:21:13.Permalink | Comment | Email this

Next-gen mobile bill pay: No data entry required

Date: Wed, 29. January 2014 13:06:00
Do you still depend on monthly paper bills received via snailmail? Soon, you may be able to pay those bills by using your smartphone to photograph them along with either a personal check or credit card. While many people already pay monthly bills?for utilities, credit cards and other loans?by logging onto either a bank?s or the biller?s website, Mitek?s new Mobile Photo Payments technology targets people who don?t want to bother with logins and passwords as well as billers who prefer to deal directly with customers (as opposed to a bank or bill-pay service). Available as either an Android or iOS app or via a mobile browser, Mobile Photo Payments extracts billing information from a photograph of a paper bill, and gets payment information from a photograph of a paper check (made out to the biller in the amount of the payment) or a credit card (for which you must manually enter the three- or four-digit security code).To read this article in full or to leave a comment, please click here

Oil Giant BP Reports 91% Plunge in 4th Quarter Earnings

Date: Tue, 2. February 2016 03:07:58
A dramatic fall in global oil prices is forcing oil companies to slash jobs and delay investments

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